You’re from out of town going 65 mph down the highway heading west, and you want to catch another highway going north. What do you think the exit sign should say in 3-foot-tall letters?
A) Gophertown
B) Exit 42
C) Gov. Tiddwilly Memorial Highway
D) Pinewood Mall
Quick, you’ve got nanoseconds to decide. It is part of the new theory in highway sign design — signs for people who already know where they ar…
