NEW YORK (AP) — The WNBA’s logo is getting a new look and the league is resetting its brand for the upcoming season.
The league unveiled its plans Monday, intent on embracing the optimism of the women across the WNBA in building the next generation of fans.
“We are excited about all of it,” WNBA chief operating officer Christy Hedgpeth said by phone last week. “It starts with our purpose, which is t…